We support Pink Ribbon :

Ruban Rose

In 1992, Mrs. Evelyn H. Lauder, then Senior Corporate Vice President of The Estée Lauder Companies, co-created the signature Pink Ribbon with Alexandra Penney, then editor of SELF and launched The Estée Lauder Companies’ Breast Cancer Awareness Campaign (now known as The Breast Cancer Campaign) and began handing out pink ribbons at the brands’ beauty counters around the world.
Since then, through Mrs Lauder’s vision, the month of October has become the annual meeting of this awareness campaign worldwide.

In 1993, Mrs Lauder decided to do more by supporting the Research againts breast cancer: she founded the Breast Cancer Research Foundation (BCRF), a nonprofit organization committed to achieving prevention and a cure for breast cancer. The BCRF provide critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship.


Since 1994 in France, this fight and these actions have been undertaken by the local non-profit organization - Ruban Rose - (formerly Le Cancer du Sein, Parlons-en ! Breast Cancer, Let’s Talk About It!).
Jointly founded by The Estée Lauder Companies France and Marie Claire magazine, the Association has two important missions: to raise wide public awareness about the importance of early screening, and to support research.
More than €3 millions since the first edition of its Prix Ruban Rose in 2004, have been given to breast cancer research projects.